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Wal-Mart kicks off their new Metro 7 line
Friday, October 7, 2005
Celebrations line at Ann Taylor send to a friend Help fight breast cancer at Ann Taylor and AT Loft
Yes, here it is....the first installment in Wal-Mart's attempt to make itself a little more upscale.... a little more appealing to the younger women crowd.  Basically, a little more like Target.  Not a bad idea since everyone I know loves Target for their clothes and consumables.  But can adding a new line of stylish clothing solve Wal-Mart's problems?  My guess is no!  
 
However, it is an attempt and well....you never know.  The line itself is actually is quite stylish.  It definitely has a more urban, kind of sexy feel - lots of silk camis, embellished tunics, wrap sweaters, jeans, etc. in sizes ranging from 2 to 26W/28W.  All at really great prices, of course.  All aimed at getting the 25-45 women to shop for clothes while they are shopping for food & other consumables.  They are so fired up about the whole deal they're featuring Metro 7 ads in the November issue of Vogue.  I don't know....that seems like a bit of stretch.  
 
Anyway, Wal-Mart needs a boost, especially for this demographic, so this is their first move.  I for one think it should have been to clean up the damn stores, but what do I know.  It just seems to me that it will be difficult to sell fashionable, stylish clothing in an overcrowded, not so pleasant feeling & smelling atmosphere.  But maybe that's just me.  
 
Oh, I am sure somewhere out there has an opinion about this one.  I would love to hear it.


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